Be Cruelty-Free

Be Cruelty-Free

NZAVS joined forces with the Humane Society International (HSI) for the Be Cruelty-Free NZ campaign.

Our collective aim is to put an end to the testing of cosmetics on animals globally! HSI lead this international campaign that is active in Australia, Brazil, Canada, China, Europe, India, Japan, NZ, Russia, South Korea, Taiwan and the USA. 


In New Zealand, the first stage of this campaign was to get a ban on the testing of cosmetics on animals in NZ. As many of you are probably well aware, this ban has already passed and this part of the campaign has been a success.

The next step is to get a sale and imports ban in NZ. Where no cosmetics that have been tested on animals will be able to be imported into the country. The EU currently has a sales and imports ban in place so it is definitely possible in NZ! Stay tuned to hear more about this second part of the campaign. Until then, you can sign the global online pledge to BE Cruelty-Free here 

An overview of our contribution to the Be Cruelty-Free campaign; What we did to help this first stage of the cosmetics ban pass

We joined the BCF campaign back in August 2014. We had two main reasons for joining this campaign:

  1. Using animals to measure the safety of products meant for human use or consumption is not reliable. It is bad science and there are better, more relevant human-based methods that will better predict the human response.
  2. Testing cosmetics on animals is cruel, inhumane and we want to end this needless suffering. 

We helped draft legislation

We worked directly with Mojo Mathers (Green MP) to create the second version of her supplementary order paper (SOP) as part of the Animal Welfare Act amendment (Any MP can put forward a SOP, which is a proposed amendment to a bill going through Parliament). 

Mojo put forward the first amendment on her own, this asked for cosmetics testing on animals to be removed from the Act. The National Party came back saying that her proposal was not feasible so we worked with her to make sure that her second SOP fitted in well with the Animal Welfare Act and also the Medicines Act. 

Although the Green Party were the political party working hard on this change, the National party put their own SOP forward to remove cosmetics testing on animals which was the version that they accepted- a bit sneaky to say the least!



We lobbied political parties

We provided all political parties with information on the proposed ban and sent them all letters from a coalition of organisations from around the world, who wanted to advise NZ to accept the ban. 

We also met with Nicky Wagner (Christchurch Central National MP) in person to enforce the idea that this would be the first time in the world that a proposal for banning cosmetics testing on animals would be voted on and not passed, if National did not accept the SOP. 

We helped encourage the public to send an online letter to all political party leaders. This was an automated email that we had set up on our website. In total over 90,000 people signed this letter. We presented this to parliament with Mojo Mathers, SAFE and HUHA (see photos of this below).

Celebrity endorsements

We organised multiple high profile New Zealanders to endorse the BCF campaign, including Tiki Tane, Miss Universe NZ and Flip Grater. See more of the high profile Kiwis who supported this campaign here.

Tiki Tane wore the BCF top during his performance at the music festival Home Grown, 2015.


Promoted cruelty-free brands

By promoting cruelty-free brands of cosmetics, we were able to highlight the many ethical companies that currently exist and encourage the public to support these cosmetic companies instead of those who still test on animals.

More than 500 cosmetics companies around the world are 100% cruelty-free and do not support cosmetics testing on animals. Rovie, The Cruelty Free Shop. Living Nature and Elf are just a few of our favourites! See some of our favourite crueltyfree cosmetics here.