Companies are added to our cruelty-free guide in the following ways:
- We conduct our own research into companies that our supporters recommend.
- We actively invite companies to apply to be included in our guide.
We have strict criteria that have to be met before a company can be featured in our cruelty-free guide.
The following companies didn't qualify:
|
Company name |
Reason |
|
Seventh Generation |
Their parent company (Unilever) isn’t cruelty-free. |
|
Mitchum |
Their parent company (Revlon) isn’t cruelty-free. |
|
NYX |
Their parent company (L'Oreal) isn’t cruelty-free. |
|
Dermalogica NZ |
Their parent company (Unilever) isn’t cruelty-free. |
|
MAC |
Their parent company (Estée Lauder Pty Limited) isn’t cruelty-free. |
Last updated: 21/4/20
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