Hundreds of thousands of animals suffer and die each year worldwide, all for the sake of cosmetic products and their ingredients.
The types of product tests animals are subject to are cruel and gruesome. They include force-feeding animal's different substances, applying substances to the skin of animals, forcing animals to inhale substances and more!
These cruel tests are completely unnecessary, as many animal-free methods can be used to test the safety of cosmetics and household products accurately.
More than 40 countries worldwide have banned testing cosmetics on animals, and more and more companies are also increasingly becoming cruelty-free.
This is no accident. It is a direct result of people's power around the world voting with their wallets and proving that there is a demand for cruelty-free products.
Every dollar spent on a cruelty-free product takes money away from a company that harms animals and rewards those that don’t.
That is why it is so important for you to use our Cruelty-Free Guide and only buy products that are genuinely free from animal testing. The No Comprise. No Cruelty criteria for products to join our guide is strict, making it super clear for you to pick and choose products with a clear conscience.
In NZ, it is illegal to test cosmetics on animals - Thanks to the #BeCrueltyFree campaign that NZAVS was a part of, testing cosmetics on animals in NZ has been banned. You can read more about this victory here.
However, this ban does not include:
With up to 80% of cosmetics sold in New Zealand being imported, it’s crucial that we urge our government to Ban the import and sale of all animal-tested cosmetics and ingredients in NZ.
We must stop this cruel double standard and save animals. We must close this cruel loophole. No Compromise. No Cruelty!
Knowledge = Power. Equip yourself with the tools and info to shop cruelty-free.
You have the power to defend and protect animals daily by keeping cruelty out of beauty.