The NZAVS Cruelty-Free Guide is a No Comprise, No Cruelty guide to beauty, skincare, body care and household products available to purchase in Aotearoa, New Zealand.  

The No Comprise. No Cruelty criteria for products to join the guide make it super clear for Kiwi consumers to pick and choose products with a clear conscience.  

With no other guide like it, existing in Aotearoa, it is the go-to guide for Kiwi consumers looking for ethical products to consciously defend and protect animals through their regular purchasing habits.  

The No Compromise, No Cruelty Criteria means no loopholes. Companies and products listed ‍cannot be affiliated (in any way whatsoever) with animal testing!

Other Benefits to your Business by being listed on our Cruelty-Free Guide:

• Claim the cruelty-free tick of approval from Aotearoa's only charity 100% dedicated to ending animal experimentation: This will give your customers 100% confidence that your business is genuinely free from animal testing.

• Reach a highly engaged target audience: You will be promoted to people who are fiercely against animal testing and, therefore, dedicated to purchasing from genuinely cruelty-free companies.

• Free use of the NZAVS Cruelty-Free Guide emblem: While you are featured in our Cruelty-Free Guide, you can proudly use our emblem on your website, social media channels, in emails to followers and even on your product packaging.

To apply to be added to our Cruelty-Free Guide, complete the form below.

If you are applying on behalf of multiple companies, please fill out a separate form for each company (even if they have the same parent company).

You only need to apply once to be listed on the NZAVS Cruelty-Free Guide. However, if your operations change to impact your cruelty-free status you will need to advise us as soon as possible.

High Integrity, High Honesty Model

As the NZAVS Cruelty-Free Guide serves the public good, we trust that companies provide truthful information, understanding that dishonesty will expose them to reputational risk.

If new information comes to light, proving that a company on our list is affiliated with animal testing, then it will be removed from our Cruelty-Free Guide immediately. No Compromise. No Cruelty!