The NZAVS Cruelty-Free Guide is a No Comprise, No Cruelty guide to beauty, skincare, body care and household products available to purchase in Aotearoa, New Zealand.  

The No Comprise, No Cruelty Criteria for products to join the guide is strict, making it super clear for you to pick and choose products with a clear conscience.  

With no other guide like it, existing in Aotearoa, it’s your go-to guide-to defend and protect animals daily by keeping cruelty out of beauty.  

The No Compromise, No Cruelty Criteria

Companies Featured Don’t:

• Test any product ingredients or final products on animals.

• Pay anyone else to test any product ingredients or final products on animals.

• Have a parent company that conducts or funds animal testing.

• Sell their products in China (where regulation requires animal testing) see below for more information. Companies that sell in Hong Kong, Taiwan, or China via e-commerce only, can still be added to our Cruelty-Free Guide.

Companies Featured Also Have To:

• Sell some vegan-friendly products. As we are opposed to any form of animal exploitation, we only promote vegan products made by cruelty-free companies.

• Sell their products in NZ — either in stores or online.

High Integrity, High Honesty Model

As the NZAVS Cruelty-Free Guide serves the public good, we trust that companies provide truthful information, understanding that dishonesty would expose them to reputational risk.

If new information comes to light, proving that a company on our list is affiliated with animal testing, then it will be removed from our Cruelty-Free Guide immediately. No Compromise. No Cruelty!  

Products Sold in China

Products sold in China via e-commerce do not require (regulatory) animal testing. Companies selling in China but only via this method are included in the NZAVS Cruelty-Free Guide.  

Cosmetics sold directly in Hong Kong or Taiwan also don't need to be tested on animals and are included in the NZAVS Cruelty-Free Guide.  

We have explained this complex legal information as easily as we can. You can read more about animal testing in China here.  

Any questions please ask us.